EXECULINK – HOW TO

Execulink came to Carve Design to work on a fresh print ad campaign based around what could be done using their high speed internet service. We settled on the MORE_ approach, and started working away on photographs for billboard and print ads. In the process, we discovered our ensemble of tools wanted to move and ended up shooting a stop motion sequence and developed a 15 second test spot that hit a home run. The result is a happy and infectious little ad that has seen plenty of air time, and we assume has inspired many, many DIY projects.

(completed while at Carve Brand + Design)