SCOTTY'S SHINE SHOP

Scotty has been a client for over decade, and it’s been really cool to see his business grow and his already mad skills evolve. When he came looking to revamp his visual identity, it took a ton of effort and exploration to realize that a gentle revamp of his original logo was ultimately the right path. The sharper, cleaner logo better reflects the premium service he offers. These ultra premium business cards don’t hurt either.

(completed while at Carve Brand + Design)